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A new Eau de Givenchy, a reinterpretation of its fragrance

A new Eau de Givenchy, a reinterpretation of its fragrance
A new Eau de Givenchy, a reinterpretation of its fragrance

The return of Eau de Givenchy in a new 2018 edition

When a fragrance is elegant, it can easily be passed down from generation to generation. Thus, if some perfumes only last for a season and are just a fad, others display a much more impressive longevity. There are some juices that are considered to be great classics of perfumery. They first appeared decades ago and are still very successful. As if to celebrate this homecoming, the Givenchy house decided to make, a few years ago, an assortment of perfumes called the Collection des Parfums Mythiques . A newcomer is preparing to join him by May 2018. Welcome to the new version of Eau de Givenchy!

The Mythical Perfumes Collection, a tribute to the history of Givenchy

It was in 2007, to celebrate its 50 years of history, that Givenchy perfumes decided to highlight the smells of the brand‘s finest essences. The idea was to make an assortment of 10 historic juices, each having marked their time in their own way. This is how the Collection of Mythical Perfumes was launched. Five of them were still distributed and have been modernized. The other five had been completely removed from the Givenchy catalog and it was then a question of making them rediscover to the public. Year after year, this collection has continued to expand. Today, it is still enriched with a new essence called Eau de Givenchy.

L’Eau de Givenchy, A fragrance synonymous with gaiety and joie de vivre

2018 Givenchy Water Advertising
2018 Givenchy Water Advertising

L ‘ Eau de Givenchy is a perfume that was created in 1980 and which was nevertheless marketed until 2002. Today, its inspiration has remained the same but its composition has been slightly modulated. Eau de Givenchy thus displays more modernity but remains an essence that “evokes gaiety, joie de vivre and youth”. Eau de Givenchy manages to stand out from other fresh and lemony waters by displaying exemplary tenacity. This fragrance is at the same time feminine, airy, tender and charming. It is intended for all sparkling women who live daily life with enthusiasm and optimism. Eau de Givenchy could well become your essential ally for sunny days!

Eau de Givenchy offers a very summery breath

To modernize its famous Eau de Givenchy, the Givenchy brand has collaborated with perfumer François Demachy . The latter has chosen to work mainly around the scent of citrus fruits, while accompanying them with other raw materials in the background. Thus, Eau de Givenchy begins with a combination of bergamot, tangerine, lemon and orange. Her heart in turn becomes more floral and feminine. It combines orange blossom and neroli for a very Mediterranean result. Hedione adds an extra floral and jasmine scent to it. The almond softens it all. Finally, Eau de Givenchy ends with a trio of white musk, vetiver and cedar.


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